10 Disrupters: Benchmarking Believer

10 Disrupters: Benchmarking Believer

Nils Kok is on a mission to bring sustainability to the C-suite.

The work of real estate economist Nils Kok can be summed up in two words: Sustainability pays.

Green building has long been viewed by the commercial real estate industry as unnecessary and expensive. But investors are now taking notice of sustainability’s monetary value, says Kok, a professor of finance and real estate at Maastricht University in the Netherlands, his native country, and a visiting scholar at the University of California, Berkeley.

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