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Anatomy of Failure

Anatomy of Failure

It's hard to believe, but British retailer Tesco was opening new Fresh & Easy stores in the U.S. as recently as the fall of 2011, in spite of realizing the brand's future here was uncertain back in 2010, according to a timeline put together by our sister publication, Supermarket News. To look through Fresh & Easy's rather short chapter in the history of American retailing and try to figure out when it all went wrong,

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