High-end apparel retailer Bergdorf Goodman is delving into decor, launching its first standalone home products catalog. The 16-page Decorative Home book launched Oct. 15, according to Nicholas Manville, vice president and divisional merchandise manager for Decorative Home.
Decorative Home will mail annually to all Bergdorf's customers, Manville says, though he would not disclose the size of the file. The new title is divided into five themes: curiosity cabinet, classical dining, casual table, boudoir, and Art Deco bar.
Bergdorf Goodman includes two stores: a women's apparel store and a menswear counterpart, both on Fifth Avenue in Manhattan. The retailer is part of Dallas-based luxury merchant Neiman Marcus Group, which includes Neiman Marcus and Horchow.