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Borders' New Site

After a month of beta-testing some features of its new Web site, Borders Group Inc. is ready to see what consumers think.

Customers can preview the new site BordersStores.com, although they can't use it to make purchases. However, consumers can see the features that will be rolled into the new site, which is set to launch early next year. Users can still access its Web site, a collaboration with Amazon.com, for purchases.

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After posting disappointing earnings in March, Borders announced a plan to revitalize the company that included launching an e-commerce Web site in early 2008 and ending an alliance with Amazon.com Inc. that began in 2001.

One of the features Borders has been testing for the past four weeks is called Magic Shelf, an online version of the in-store shopping experience.

Via ComputerWorld.

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