Continuing its strategy of capitalizing on high-visibility, high-traffic locations, Apple plans to open a store-within-a-store at London's iconic Harrod's department store location in mid-March. The department store measures more than 1 million sq. ft. of space and hosts up to 300,000 shoppers a day.
According to previous reports, the new Apple store will be smaller than a stand-alone Apple location but bigger than the stores-within-a-store the chain currently operates at Best Buy and Target stores. It will not feature a Genius bar.
It will be interesting to see if Apple will try to duplicate the strategy at iconic department stores in the United States. Perhaps the Macy's flagship at 34th Street in New York? Or the former Marshall Field's store/current Macy's on State Street in Chicago?