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Cupcake Chain on Expansion Path

For retailers looking to expand their bricks-and-mortar holdings, partnering with a private equity firm is often the fastest way to come up with the necessary cash. That's what Beverly Hills-based chain Sprinkles Cupcakes is doing through its newly announced deal with KarpReilly LLC.

Sprinkles currently operates 11 locations, including stores in Chicago and New York, but it would like to open more units in both its existing and new markets.

According to Dow Jones:

Sprinkles, which currently runs eleven bakeries nationwide and a cupcake truck, has ambitious expansion plans. On top of adding to new locations in the U.S., Sprinkles recently entered into international franchising agreement and expects market expansion will bring in significant growth for the company in coming years.
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