Via The India Street:
The concept of the highway mall, though new to India is fast catching up with more and more top international brands signing up with developers of these malls. Gurgaon at this moment of time has become the hot spot of malls, also other side of Delhi is coming up with highway malls, namely, the north of Delhi border, Sonepat and beyond.
It is worthwhile pointing that from a handful of malls in the mid 90s, India has more than 100 malls spread across large and small cities. Generally speaking, developers have been experimenting with different retail formats now and then to offer something new to the customers like specialty stores, department stores, hypermarket, but highway malls is the new retail mantra that has caught the fancy of developers right now.
It has come into the notice of The India Street that big developers such as TDI, Ansals, Omaxe Group & Parsvnath Group have already realized the potential of these brands. Brands like Blackberry, Adidas, McDonald's, Reebok, Provogue, Adlabs have already signed up with the developers for a space in highway malls.