I don't know what's worse for the guy--the fact that this happened or the fact that the video is now going viral.
Up until the last moment, this had the makings of being the classiest thing to ever happen to a Cinnabon. The dude did everything right. He dressed up. He had wonderful things to say. He got a guy on acoustic guitar to help serenade her. In the process, he managed to turn the Sherman Oaks Galleria mall food court into a romantic spot.
Alas, it all breaks down at the end. As one of the people on the video says, "That was brutal."