Naming rights deals are nothing new. But this is a new twist. The Mall of America has reached a naming rights deal on the Hubert H. Humphrey Metrodome. The stadium, home to baseball's Minnesota Twins and football's Minnesota Vikings, will now be known as Mall of America Field. In a way it is fitting since the Mall of America itself sits on the former site of Metropolitan Stadium.
The naming rights will begin with the upcoming Monday night football game between the Vikings and the Green Bay Packers.
The field will be called the Mall of America Field at Hubert H. Humphrey Metrodome, and MOA will brand the dome's exterior and interior signage and other promotional materials. The partnership will begin Oct. 5 and end Feb. 28, 2012.
“Branding the field as Mall of America Field represents an opportunity to share our name and image with an even larger nationwide audience,” said Maureen Bausch, executive vice president of business development at Mall of America. “It also connects two treasured Minnesota brands – Mall of America and the Minnesota Vikings – which adds value to both companies.”
The MOA naming rights begin on gameday between the Green Bay Packers and the Vikings, who host the Packers for Monday Night Football on Oct. 5.