Mall of America is trying promote the expansion of the property in some interesting ways. For one, it's set up a Web site devoted to the expansion. That in itself isn't so unusual. A lot of retail real estate firms do that. More interesting is that it's circulating a video via YouTube about the expansion.
There's another URL in connection with the You Tube Video, that doesn't seem to have any content yet.
(Spotted at Retail Marketing 411)