Hampton's new Target will be molded in a new company prototype, a hybrid discount store with an expanded grocery format that will help it remain competitive with Wal-Mart, which began rolling out a similar store strategy within the last year.
"It's a mix between a general merchandise Target and a Super Target," Anderson said. "We find that what our guest is looking for is to have the most things under one roof."
Employees of the existing Hampton Target location will be relocated to the new store. None are expected to lose their jobs.
The company recently finished a re-model and expansion project at its Newport News store, expanding the grocery section and improving its pharmacy, among other things. Target also has two stores in the Williamsburg area.