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PREIT Embraces YouTube in Back-to-School Campaign

For the back-to-school shopping season, regional mall REIT PREIT has created a Web site, BacktoSchoolValu.com, that includes a cute little video of kids using last year's back-to-school purchases in some unconventional ways.

I like the creativity. The company is trying something different to generate some buzz and get attention. The video is clever. And it's not the only thing the company has tried lately. PREIT's also been active on Twitter. In all, the company is trying something different to boost sales at its properties. It will be interesting to see how it all plays out for them.

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