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Should Barnes & Noble Get Back to Basics?

Should Barnes & Noble Get Back to Basics?

Even before Barnes & Noble executives admitted that they were done with the Nook, the retail real estate industry feared that the bookseller was teetering on the edge and would soon follow the example of Borders. But an article in this week's New Yorker takes a contrarian view. The New Yorker's financial writer James Surowiecki suggest that if Barnes & Noble concentrates once again on its core product--paper books--it might thrive, given that it all of its competitors in the big-box space have disappered.

Would anyone like to weigh in on whether this would be a viable strategy?

 

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