TrafficCourt

Specialty Retailing Tip

The Specialty Retail Expert has a post up detailing tips for selling licensed merchandise from a cart.

This morning I received an email from a cart retailer asking me the following questions about licensed products.

How do you get started selling licensed products from a cart?

Can you manufacture your own licensed products?

How do you know if the company you're buying from is legitimate?

Most cart retailers that I've talked to generally start by buying licensed products from a reputable wholesale company (a good start, because the wholesale company has not only already negotiated the rights to use the team logo, they've also mass produced the item). There are many companies in the pages of our magazine who offer great licensed sports products.

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