Front Desk

Steal the business

It's the oldest marketing trick in the book: steal business. The Jumeirah Essex House in New York City is doing just that with a unique new promotion. The deal, which runs through March, offers guests a $100 American Express Gift Cheque if they stay two nights at the Central Park South hotel. The catch: guests must prove they belong to another hotel company's frequent traveler program and fill out an application for Jumeirah's own club. It's simple, elegant and very cunning.

Of course, the deal isn't quite as good as it sounds. According to the hotel's website, rack rate for standard king rooms are $529 for a weeknight stay next week.

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