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Topshop Readies for New York Debut

After all the hype and all the setbacks, including flood, fire and a seven-month delay, the British clothing retailer will this week open its first US flagship store in midtown Manhattan. "It's just Topshop mania over here," said TeenVogue's fashion news director, Jane Keltner.

For those this side of the pond it is, perhaps, hard to comprehend such febrile anticipation for what is, essentially, a mid-budget fast-fashion chain store found in most high streets.

But a combination of the store's hitherto elusiveness in the US and the deft hand of Sir Philip Green, chief executive of the Arcadia group that owns Topshop, in ramping up the celebrity content during a whole week of events, means that the opening will go unnoticed by very few people.

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