TrafficCourt

Update on McDonald's Coffee Offensive

In an update to an item we originally linked to in October, McDonald's outlined its plans to move into the premium coffee market.

The Oak Brook-based company has been testing specialty coffees in about 800 restaurants this year, and plans to build out the business nationally, Don Thompson, president of McDonald's USA said at the company's annual analysts meeting.

The company essentially wants to make coffee more than something that customers order with their food.

"We want to move from beverage as an accompaniment to beverages as a destination, said Don Thompson, president of McDonald's USA.

For more on coffee, check our newsletter from Sept. 12.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish