In today's crowded specialty apparel market, it's vitally important for retailers to know who their core customers are and tailor their merchandising/marketing strategies accordingly. It seems that part of the reason Urban Outfitters has managed to be so successful over the years is that the company knows its customers all too well. BuzzFeed has just published some outtakes from the retailer's call with analysts last September, when the firm's executives described the typical customer at Urban Outfitters, Anthropologie and Free People.
The Urban Outfitters shopper is "...the upscale homeless person, who has a slight degree of angst..." She is "really dressing to attract a mate." Also, ..."anybody who had a band is our customer."
The Anthropologie shopper is "...the customer you want to have at a dinner table. She's an optimist. She's aware of what's going on in the world, but she chooses to focus on the positives, not the negatives..."
The Free People shopper "...travels every spring to festivals, Coachella and Wanderlust being her favorite."
Here's a more complete summary published by BuzzFeed, in case anyone wants to use it for site selection purposes. If your trade area features an usually high number of bands, your center should definitely have an Urban Outfitters in it.