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Who's Buying Fresh & Easy?

Who's Buying Fresh & Easy?

It looks like Tesco may have found a potential buyer or buyers for its Fresh & Easy division. Our sister publication, Supermarket News, reports that Tesco CEO Philip Clarke plans to arrive in the U.S. for negotiations next week.

Supermarket News identifies Trader Joe's, Aldi or a consortium of real estate companies, like the one that bought Supervalu, as the most likely buyers for Fresh & Easy. According to some industry sources, one of the biggest reasons for Tesco's failure in the U.S. market has been its questionable site selection strategy.

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