High-Net Worth Investors Covet Real Estate Yields, But Their Objectives Vary Dramatically

High-Net Worth Investors Covet Real Estate Yields, But Their Objectives Vary Dramatically

To market commercial real estate products to high-net-worth individuals, you have to know exactly who you are marketing to, according to wealth management advisors and CPAs.

Investment objectives and appetites for risk vary widely among this type of investor. Experiences range from those who have made their fortunes in real estate and are capable of managing their own buildings to relative novices who may want to maximize their returns but need the guidance

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