JLL Name Change Keeps it Simple

JLL Name Change Keeps it Simple

Jones Lang LaSalle is a bit of a mouth full. It takes up a lot of room on coffee mugs and consumes a lot of characters in texts and Tweets. So it’s no wonder that people have been taking shortcuts with the name for years. The global real estate firm announced on March 3rd that it would make it official and rebrand itself as JLL.

Globalization, pronunciation and digitization were all factors the company cited as key drivers behind the name change. Certainly, JLL

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