Inverting Maslow’s Pyramid By Design

Inverting Maslow’s Pyramid By Design

When I started my career in commercial design in the mid-1980s, the role of the design professional was still, for the most part, that of principal advisor to the client. Clients who considered their architect or designer the orchestrator of their vision would rarely make a move without consulting them first. Things have changed a lot in the intervening decades. Factors including globalization, politics, finance and regulatory issues, as well as escalating energy and real

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