New Retail Strategies Tap Millennial Spending Power

New Retail Strategies Tap Millennial Spending Power

Retailers and retail landlords can’t afford to ignore Millennials.

This youngest cohort of adult consumers, born between 1980 and 2000, already spends $600 billion a year in the United States and is on track to spend $1.4 trillion annually by 2020, accounting for roughly 30 percent of retail sales.

Yet few generations have taken so divergent a path from the lifestyles, desires and shopping habits of their predecessors as these highly connected and cost-c

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