Retail Traffic
Point of Entry: Seasons 52

Point of Entry: Seasons 52

Category: Restaurant

Parent: Darden Restaurants Inc.

Current stores: 18, including at King of Prussia Mall in Pennsylvania and at Buckhead in Atlanta.

Planned openings: At least six through the fall of 2012, in New York, Illinois, Florida, California and Missouri.

Average store size: Approximately 20,000 sq. ft.

Target audience: Health-conscious eaters.

Buzz: Seasons 52 is a grill and wine bar that specializes in fresh, seasonal food and offers a selection of 100 wines. Standard dinner options range from caramelized sea scallops to a farmer’s market vegetable plate. The restaurant doesn’t employ freezers and every item on the menu contains less than 475 calories, according to Michael Glimcher.

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