Retail Traffic
Point of Entry: Superdry

Point of Entry: Superdry

Category: Apparel and accessories

Coming from: United Kingdom

Current stores: Eight, including two in Manhattan, one at Fashion Show Mall in Las Vegas and one in Woodbury, N.Y.

Planned openings: From 10 to 15 stores over the next four years.

Average store size: Approximately 3,500 sq. ft.

Target audience: Men and women in the 15- to 25-year-old range, but the brand claims it has broader appeal.

Buzz: SuperDry describes itself as selling “affordable, premium quality clothing and accessories.”

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