Retail Traffic
Point of Entry: True Food Kitchen

Point of Entry: True Food Kitchen

Category: Restaurant

Parent: Fox Restaurant Concepts

Current stores: Four, including locations at Fashion Island mall in California and at Scottsdale Quarter in Arizona.

Planned openings: Unknown, but the concept is planning a national expansion. Average store size: Existing locations range from 4,000 to 9,000 sq. ft.

Target audience: People looking for a healthier dining experience.

Buzz: True Food Kitchen serves organic, locally sourced menu items, according to Michael Glimcher. The cuisine features Mediterranean, Asian and Californian influences, with plenty of vegetarian, vegan, gluten-free and dairy-free options. “It just fits with what’s going on today and how people are eating,” says Glimcher.

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