Retail Traffic

Point of Entry: Versona

Category: Jewelry and accessories

Parent: Cato Corp.

Current stores: None

Planned openings: 10 in 2011, with the first to open in the fall in Charlotte, N.C. The company might open up to 50 stores over the next 18 months.

Average store size: Unknown

Target audience: Value-conscious women.

Buzz: Charlotte, N.C.-based Cato Corp., which already operates Cato and It’s Fashion Metro stores, envisions Versona as offering an upscale shopping environment similar to that of department stores.

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