Benchmarking Is Only a Starting Point

Benchmarking Is Only a Starting Point

In a complex and risk-averse business environment, benchmarking has become an essential decision support tool used by brokers and clients to determine how much space a company needs. Historically, firms have looked within their own industry, but lately, regardless of the industry, companies are asking, “What’s Google doing?” as shorthand for wanting to know what the technology industry is up to. Looking outside one’s industry for best practices can be a source of innovati

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