Starwood Launches New Hotel Brand as Supply Ramps Up in Extended Stay Segment

Extended Stay Attracting Highest Construction Levels of Any Segment in US Hotel Space

Barry Sternlicht’s Starwood Capital Group this week launched Uptown Suites, an upscale take on Starwood's InTown Suites extended-stay brand. The firm will open its first property in Concord, NC, with plans to open 10 more properties by 2019.

Starwood expects to build new hotels for most of planned properties, targeting "walkable" locations with nearby dining, retail and entertainment areas in major cities or central locations in smaller markets with strong job and population growth.

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