Judges awarded the new flagship for Ethan Allen in New York City because of how the designers transformed a drab corner in Manhattan into a new and dynamic retail facade. The judges were less impressed with the interior, which they felt was somewhat of a missed opportunity that didn't elevate the selling space the same why the facade transformed the exterior of the building. That is what kept the project from being a full award winner. TPG Achitecture achieved this dynamic facade by creating a lattice of timber branches that wraps the store and extends from the brand's logo. The design connects the brand to the architecture itself and creates a sharp facade on what was previously a lifeless retail corner.
Project Name
Ethan Allen flagship
Location
New York City
Square Footage
32,000 square feet
Architect
TPG Architecture
Developer/Owner
Ethan Allen Global Inc.
Credits
Project Design Director
Alec Zaballero
Retail Studio Directors
Alec Zaballero
Diana Revkin
Project Manager
JuAh Kong
Lighting
Lightolier