Retail Traffic

Mission Valley Gateway

Gateway's short-lived flagship store looked more like the home of a high-tech aficionado than a showroom floor. The computer maker, which shuttered its stores in April, jettisoned its cowhide look for a stylized showroom. AIRvision recreated a model home, complete with credenzas, leather sofas, bookshelves and domestic lighting, what was to be the new prototype presented the shopper with a wonderland of electronics: plasma flat screen TVs, MP3 players and personal computers. The artwork used in the wallpaper, wayfinding and overhead banners is all part of an original 60-foot mural that speaks to Gateway's history, technology and brand. A total of 180 existing stores were scheduled for remodeling.

Project Name: Mission Valley Gateway Retail Store

Location: Mission Valley, Calif.

Concept and Design: AIRvision, Seattle

Client: Gateway

Credits

General Contractor: Fisher Development

HVAC: Pol Air

Electrical: Jamar Electric

Interior Graphics, Production: PhotoCraft

Interior Graphics, Hardware & Frames: Premier Store Fixtures

Fixture Fabrication: Store Kraft

Muralist: Williamson Associates

Furniture Manager: Carol Williamson & Associates

Furniture Fabrication: Wayne Martin Showroom JD Madison Rug & Home Corporate Environments Designer's Choice Custom Furniture

Exterior Signage: Alto Signs

Lighting Distributor: Capitol Light

TAGS: Development
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