Retail Traffic

Queer Eye Gets Guys Shopping

On days following Bravo's hit TV show “Queer Eye for the Straight Guy,” men are five times more likely than women to go shopping, according to a Jericho Communications survey. Other findings from the poll of 2,654 shoppers at major malls: The day after an episode, haircare products and men's underwear sales more than tripled. Plus, the show's breakout star Carson Kressley would make the best celebrity endorser.

TAGS: Retail
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