Retail Traffic

To Russia With JLO

Sweetface Fashion Co. will distribute the JLO by Jennifer Lopez sportswear collection throughout Russia and the former Soviet Republics. The first JLO boutique recently opened at the Crocus City Mall in Moscow. Sweetface will work with Swiss-based Toroil S.A., to open freestanding stores in Kazakhstan, Ukraine, Latvia and 11 other former republics. There's no word on whether JLO's ascension in the former Soviet bloc will help or hurt U.S. relations with the region.

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