Retail Traffic

Wild At Heart

Bakers Footwear Group teamed with Kiku Obata & Co. of St. Louis to develop a new prototype for trendy shoe shop Wild Pair. The first store to reflect the new design is a 1,730-square-foot space in Macerich's Queens Center in Queens, N.Y. Mimicking a stylish boudoir, the store includes a bed, pillows, an armoire, curtains, custom light fixtures and shelves an shelves. Tomato-red walls, “tattoo graphics” and song lyrics that reference the word “wild” add an edgy touch.

TAGS: Development
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