Retail Traffic

Kmart’s chief marketing officer resigns

Troy, Mich. – Brent Willis has resigned as chief marketing officer of locally based Kmart Corp., effective May 7, 2001. Willis was instrumental in the retailer’s campaign to revive the famous blue light specials.

He joined Kmart last December from Atlanta-based Coca-Cola, where he served as president of a division in Latin America. Mark Schwartz, Kmart’s president and COO, will oversee the marketing responsibilities until a successor is found.

TAGS: Retail
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish