Choose the Medium for the Message

Choose the Medium for the Message

Here’s a basic truth: Leadership is about communication. Here’s another: As casually as we use our communication abilities, no talent needs more directed concentration. 

Never before have we had so many channels of communication, including Twitter, video conferencing, face-to-face dialog, text, Facebook. The list is not only endless, it is growing. And never before have we had so many opportunities to be reinterpreted or misunderstood. 


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