NREI WIRE
Crystal City

Meet 'North District,' JBG Smith's Partial Rebranding of Crystal City

The developer acquired nearly two dozen Crystal City properties as part of a previously announced merger.

JBG Smith Properties is rebranding Crystal City — at least a couple blocks of it. “It’s part of our overall strategy,” said Brian Coulter, JBG Smith’s co-chief development officer. “We want to treat Crystal City more like a city, and cities have neighborhoods. We are laying the groundwork for that. We are trying to get moving as quickly as we can."

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