NREI WIRE
whole-foods

Amazon's Whole Foods Price Cuts Brought 25% Jump in Customers

The grocer saw a traffic bump of 25 percent nationally in the first two days after the Amazon takeover.

(Bloomberg)—Amazon.com Inc.’s splashy takeover of Whole Foods, complete with deep price cuts, brought a surge of publicity to the chain. But it hasn’t been clear how many customers actually came out to the stores.

Now we have a better sense of that, based on data from Foursquare Labs Inc.

The grocer saw a traffic bump of 25 percent nationally in the first two days after the Amazon takeover, compared with the same period a week earlier, according to data from the technology company. At stores in Chicago, the customer surge was even higher: 35 percent.

To contact the reporter on this story: Craig Giammona in New York at [email protected] To contact the editors responsible for this story: Nick Turner at [email protected] Lisa Wolfson

COPYRIGHT

© 2017 Bloomberg L.P

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish