Retail Traffic

March of the Shirtless

The Abercrombie & Fitch flagship on New York City's Fifth Avenue employs a male model to stand shirtless near the store's entrance. A comedy troupe, Improv Everywhere, got wind of this practice and staged a mass walk-in during which more than 100 men removed their shirts. They all walked into the store and milled around. Then, at precisely the same moment, all the participants took their shirts off and continued shopping.

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