Outlet Stores: Not the Magic Bullet Retailers Thought They’d Be?

Outlet Stores: Not the Magic Bullet Retailers Thought They’d Be?

When outlet center popularity began to gain momentum a few years back, a lot of retailers jumped on the bandwagon with a healthy dose of enthusiasm. In the post-recession U.S., middle-class consumers may have been reluctant to spend hundreds or thousands of dollars on luxury apparel and accessories, but outlet stores would help upscale retailers cope by driving shopper traffic with more affordable options.

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