A recent study by global consulting firm A.T. Kearney found that in spite of the prevalence of omnichannel retailing, the bulk of U.S. consumers’ time is still spent shopping in brick-and-mortar stores. This is most true for stores in the apparel, footwear, beauty, grocery, home furniture and office supplies sectors.
The ability to visit a physical store plays less of a role when consumers shop for books, music, movies and, to some extent, electronic
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