Study Finds Physical Stores Paramount in Driving Retail Sales Across All Channels

Study Finds Physical Stores Paramount in Driving Retail Sales Across All Channels

After being threatened constantly with the growth of online sales and the dangers of showrooming, landlords can breathe a sigh of relief—a new study by global consulting firm A.T. Kearney found that consumers appreciate the presence of physical stores regardless of whether they ultimately make their purchases in store or online. The stores provide an opportunity to discover and try out new products, as well as make returns without the hassle of shipping products back. T

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