Survey Reveals Key Retailing Trends Among Millennials



Call them Gen Y, or Echo Boomers, or the more fashionable Millennials. But retailers have been asking this question a lot more of late: What does this power-buying generation really want?

What does it matter? The Millennial generation represent the largest retail consumer group, larger than both the Baby Boomer generation or Gen X.

Now a new study, “American Millennials: Deciphering the Enigma Generation,” has a few updated answers. The study was conducted by Barkley, one of the largest independent marketing agencies in the U.S., in partnership with Service Management Group and The Boston Consulting Group.

Read Full Story Here

TAGS: News
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish