The new Urban Outfitters flagship store in Herald Square in New York City represents a new breed of retail venue. Urban Outfitters refers to the new location as a “cultured commerce and community project.” These words are fitting because it is much more than “retail” and a lot more about how you might fully bring a brand to life. In an era when the Internet threatens to commoditize products, this store strives to be something that consumers needs to vi
Register to view the full article
This article is part of our premium content subscription. You need to subscribe to gain access to premium content.
Why Register for NREIonline? It's simple and free, and here is what you get:
• Access to leading real estate industry research.
• Interactive rankings of commercial real estate professionals.
• Submit your own articles, (if approved) which will appear around the site.
Already a member? Log in.