Retail Traffic


Expertly blending design vision and functionality, GreenbergFarrow successfully overcomes the complicated jungle of infrastructure, existing buildings, access, circulation and other issues that are often associated with any urban retail or mixed-use project. Maximizing urban sites to meet the developers' and retailers' return on investment is a delicate proposition. GreenbergFarrow is solving those challenges through multiple solutions including 11 Broadway and The Center at Albee Square, both in New York City.

Capitalizing on the recent popularity of a mixed-use property anchored by a chic hotel, 11 Broadway is a 238,397-square-foot, mixed-use tower in Brooklyn featuring retail, a hotel and residences. This 33-story building is comprised of 25,000 square feet of retail and nine floors of hotel space offering 200 rooms. The remaining floors contain 98 residential units over 125,000 square feet of space.

Currently in design and being developed for Albee Development LLC, The Center at Albee Square, a 1.9-million-square-foot, mixed-use development is planned on a 130,000-square-foot pentagonal site in downtown Brooklyn. The 500,000 square feet of retail will occupy four levels and a concourse level. To maximize leasable floor area at grade, parking and loading are situated on cellar levels. Above the retail base, the 65 story tower will be comprised of office, residential and hotel.

While known also for retail roll-out programs, front-end development services and engineering, GreenbergFarrow is a leader in delivering mixed-use, urban/vertical retail and multi-family residential in modern fashion. Other major projects include high-rise residential towers such as One Ten Third Avenue, a brown field site redevelopment in Greenville, S.C., Woodruff Point, a major downtown retail destination for Atlanta and major vertical retail centers such as East River Plaza and Gateway Center at Bronx Terminal Market, both in New York.


1430 West Peachtree Street,
NW Suite 200
Atlanta, GA 30309

Phone: 404.601.4000

Fax: 404.601.3970


Email: [email protected]

Size of Firm: 300

Year Established: 1974

Key Contacts: Essie Ghadrdan, PE, CEO
John Clifford, PE
Navid Maqami, AIA, NCARB,
LEED John Nourzad, PE
Hughes Thompson, AIA

TAGS: News
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.