Tween Brands Rebranding Limited Too Stores

Tween Brands Inc. said Tuesday it's converting nearly 600 Limited Too stores to its lower-priced Justice brand as cost-conscious parents steer their children toward more discounted stores.

The move will give the Justice chain about 900 stores - nearly triple its current size - when the conversion is completed in the first quarter.

After the change, the New Albany, Ohio-based teen clothing chain will no longer operate its Limited Too stores in the U.S., ending the brand's two-decade history as a shopping mall stalwart. In addition to the stores being converted, the company will also close about two dozen Limited Too stores.


(Spotted at KeyPoint Partners Retail Roundup.)

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