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atari games-Andreas Rentz Getty Images 53404023.jpg Andreas Rentz/Getty Images

Atari-Themed Hotel Pegged for Austin, Other Cities

A Phoenix entrepreneur is behind the idea for a change of game-themed hotels across the country.

Atari wants to build game-themed hotels across the country, and Austin is in its crosshairs. A location and opening date hasn't been announced. The idea comes from Napoleon Smith III, a Phoenix entrepreneur who is behind some major old-school brand reboots including Teenage Mutant Ninja Turtles and a new “Captain Kangaroo” project in the works with actor Mark Wahlberg. “I started wondering, ‘Where’s Atari?’” Smith said. “I like rebooting stuff from the ‘80s from when I was a kid, and I thought it would be so cool to do real estate. Experiential is really popular right now."

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