SHORT SKIRTS, HIGH HOPES
May 01, 2003
The economy is bound to improve, if Taubman Centers' annual hemline survey is any indication. Based on the quirky theory that hemlines go up when the economy improves, the survey asked 1,000 shoppers nationwide how short their skirts would be this...
TAUBMAN VS. SIMON IN NORTH CAROLINA
May 01, 2003
A 120-acre greenfield site that is ripe for super-regional mall development is a rarity, especially in a trade area that's expected to grow to 500,000 by 2005. But Taubman Centers found one in the northern suburbs of Charlotte, N.C. The REIT...
Retail Signage Morphs Into In-Store Video
May 01, 2003
Retailers spend lots of money on advertising and marketing through traditional media, creating rich messages that reach consumers everywhere, except where they make the bulk of their buying decisions — in the stores. At the moment of truth, for...
PLANNED MAKEOVER DELAYED BY KMART
May 01, 2003
Kmart was expected to get the green light to emerge from Chapter 11 bankruptcy protection May 5, but lime green logos aren't necessarily in the retailer's future. The company has announced that it can't afford to roll out its dramatic “store of...
Tell-Tale Tags
May 01, 2003
Enter luxury retailer Prada's New York Epicenter in Soho and view the future. Not only are the architecture and design modern...
WHY THEY PUT THE ROOF ON
May 01, 2003
“Wind is probably the worst thing in the world for shopping, and the greatest asset of an enclosed mall. Women do not like to...
BORDERS BEEFS UP HISPANIC MARKETING
May 01, 2003
Borders Books & Music, like many other retailers, has been tip-toeing into multicultural marketing. But a new store planned...
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