American Eagle's New Concept

Pittsburgh-based American Eagle Outfitters Inc. plans to debut a fourth store concept early next year, according to the Pittsburgh Tribune-Review. Jim O'Donnell, CEO of the company, said that while the new concept will be unique, it will also be "designed to leverage to the max against the AE brand." O'Donnell did not provide additional details about the new stores, which he referred to as "concept four." However, he did say they "will not be some version" of American Eagle, and added that the company plans to further expand internationally. American Eagle currently has 75 stores in Canada, operates 855 stores in the United States and Puerto Rico, and currently has three formats--American Eagle, aerie and Martin + Osa. The retailer will spend $250 million to $275 million next year to open 135 new and 50 remodeled stores, primarily American Eagle and aerie locations.

From DDI.

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