Armani Opens a Concept Store

Giorgio Armani is an icon in the fashion industry largely because he can roll with the times. Right now - a dismal period for fashion and the luxury market - that means offering a range of styles and prices under one roof.

"Luxury before was just an elite thing. Now the sense of luxury is more democratic," Armani said from a booth at the restaurant that is part of his new Manhattan store on Fifth Avenue.

Casting a wide net while still making the shopping experience special is what Armani is aiming for with the new store. He recently visited here to christen the 43,000-square-foot space, complete with a party attended by Victoria Beckham, Leonardo DiCaprio and Mayor Michael Bloomberg.


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